Radio Interviews with Martha Carr, Author of The List

This past week I’ve done several radio interviews with top web radio shows. Listen in…

Below is a radio interview with Dr. Alvin Augustus Jones where we talk about what inspired my thriller, The List, the first book in the Wallis Jones series.

Click here to listen: http://askthepublicist.com/wp-content/uploads/2013/11/MarthaCarr.mp3

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Martha Carr and Tym MossOn Saturday, November 2nd, I was interviewed on Artists Exposed with Tym Moss where I talked about The List, thrillers in general, and how to be happy without needing to be right. Fun times!

You can only listen in live during these times:

Saturday, November 2nd, 10 pm Eastern on http://www.BearRadio.net (Click on icon under Player in the Bear Radio Network Tuner)

Sunday, November 3rd, 6 pm Eastern on http://www.TalkRadioX.com (Click on HD Radio.com)

Monday, November 4th, 2 pm Eastern on http://www.BearRadio.net (Click on icon under Player in Bear Radio Network Tuner)

These radio interviews are fun to do, reach a wide audience, and help me sell more books.

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John Kremer, Book Marketing Consultant

Letter to the Editor Gets Featured in Barron’s

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My letter to the editor related to my book Fracking: America’s Alternative Energy Revolution was featured in a December issue of Barron’s. That was great exposure for my name as my book was being published.

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Drilling for Dollars

To the Editor:

The Editorial Commentary of Nov. 26 (“A Cause for Thanksgiving, Part I”) could have included the following points of interest:

• 1.7 million jobs have been created in the oil-and-gas industry through tight shale drilling (fracking). This could rise to three million jobs by 2035.

• $7 trillion in capital will be deployed in unconventional oil-and-gas development over the next 20 years, and $3 trillion in local, state and federal tax revenue will result.

• U.S. greenhouse-gas emissions have been reduced by 5.3% since 2005, according to the International Energy Agency. No other nation has reduced these emissions, as demanded by the Kyoto Protocol. This is a direct result of the conversion from coal to natural gas for power generation. Gas is now 31% of total electricity sourcing. The increase in use of gas is a result of the hydraulic fracturing and delivery of shale deposits.

Today the gas fields are estimated to contain 1,700 trillion cubic feet of gas, enough for 90 years of American energy demand. Ultimate recovery will vary with pricing, regulations and extraction techniques. The oil fields may contain 400 billion barrels of crude, excluding the continental shelves.

There is work, wealth, energy and tax revenue in the deep rock beneath our feet.
John Graves
Ventura, Calif.

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My letter was featured here: http://online.barrons.com/article/SB50001424052748703555704578157412000929792.html

As Barron’s notes: Letters should be addressed to: Barron’s Mailbag, 1025 Connecticut Avenue, Washington D.C. 20036. Fax: (202) 862-6633. Email: mail@barrons.com. To be considered for publication, correspondence, including Email, must bear the writer’s name, address and phone number. Letters are subject to editing.

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Book Review Galleys: What Should They Look Like?

old version of advance review copiesBook Publicity Question:

I would like to use my galleys for a dual purpose – for reviews and to take to businesses and colleges that are already waiting to see my book. I have read that reviewers do not want to see the actual cover on the galley. Is that true?

I would prefer to provide a professional-looking galley with a real cover instead of a plain cover with text. The first page would say Review Copy and provide usual publishing information for the reviewers. What should a galley really look like?

John’s Book Publicity Answer:

What you heard is only partially true. Many book reviewers (but certainly not all) don’t want to see a book that is already published. That’s why there was a bias against real covers and why traditional old-time galleys featured plain covers with type only. But that thinking no longer applies in today’s print-on-demand world.

Now book reviewers quite honestly expect to see a version of the final cover on galleys. But these galley copies are over-printed with a phrase such as Advance Review Copy, Review Copy Only, Galley Copy: Publication Date of December 2013.

Sample ARCs

So, go ahead and use your real cover on your galley copies, but over print with a banner or attach a bold sticker saying Advance Review Copy Only. You can also print that info, as you suggested, on the inside first page, but make sure it’s on the outside as well – boldly and clearly on the outside where the reviewer can see it at a glance.

But note how subtle the ARC notice is in the above four examples: An ARC seal, advance reader’s copy printed at the bottom of the cover, Advance Reading Copy banner on lower right, and Advance Reading Copy tag on the lower right. I think self-publishers and smaller publishers should make the ARC notice much bolder, but you can see how subtle the notice can be as well.

On the inside first page, you should print again: Advance Review Copy Only, and then include the following information:

Publication date

Book title

Author name

Category (such as Fiction, Thriller or Nonfiction, Self-help

ISBN

Size specs (e.g., trade paperback 6×9, 242 pages)

Price

Number of copies in the first print run

Promotional plans (in brief)

Promotional budget

Distributor (or major wholesalers if you don’t have a distributor)

Publisher (with address, phone, website)

Publicist (or other primary contact person), with phone number and email address

You could also include a few blurbs or testimonials.

And, in bold, Uncorrected Proof – Not for Sale

Note: Many ARCs (advance review copies) are now delivered as ebooks (PDFs, epubs, Kindle ebooks) to reviewers. But the cover rule and inside first page should still cover the galley copy info.

ARC for The Joy Luck Club

Above is another ARC sample, in this case for Amy Tan’s The Joy Luck Club. Note the printed stickers announcing rights sales and publication date in addition to the lower ARC notice banner in the bottom right.

Curator:

John Kremer on Google+

Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm – How to market novels, children’s books, memoirs, and more. $48 special offer

15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm – Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50

Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm – How to sell 100 to 200 copies of any book in two weeks or less. $97

Relationships Matter Marketing Program: http://bookmarketingbestsellers.com/relationships-matter-marketing-program – How to build real relationships and friendships that bring you millions of impressions, builds your brand, and sells thousands of books and other products. $144

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Book Publicity Tips: 19 Ways to Get Into Magazines

Magazines

Here are a few PR tips I shared a number of years ago in a newsletter. Most of these tips still apply to getting you, your book, or your stories into major magazines.

I added a few updates to incorporate all the social networks out there. Note: Some magazines actually feature pins, tweets, or posts that share their content. These are generally featured in the upfront section of the magazine in or near the letters to the editor.

In addition to the possibility of being featured in the print magazine, you also benefit from sharing content from a trusted source. People are more likely to repin, retweet, or share your reshares.

1. Here are 19 ways that you can get publicity via magazines (updated from the original 14 ways):

book reviews

articles where you are featured as an expert

interviews

sidebars

book excerpts

statistics, surveys, polls

contests

writing an article

becoming a columnist

letters to the editor

commenting on online articles from the magazine’s website

resharing those online articles via social media, complete with their profile name and #hashtags

retweeting the magazine’s tweets (or the tweets of their editors and columnists)

interacting with the magazine’s Facebook page (liking, commenting, and sharing)

commenting on the magazine’s YouTube channel

repinning the magazine’s pins (also liking and commenting)

commenting on or giving a plusone to the magazine’s posts on Google+

commenting on or sharing LinkedIn posts from the magazine’s editors

meet key editorial staff at trade shows or seminars and develop a friendship with them

2. Don’t get stuck thinking you can’t make it in a magazine. Get creative. And just a little bit aggressive.

3. It always frustrates me when authors tell me that they can’t get any publicity. 61 books and authors were featured in four magazines I read recently: books reviewed, authors interviewed, books excerpted, and articles written by book authors. You deserve to be in those magazines as well!

4. Authors are continually overlooking great places to get publicity just because the magazine’s circulation is small. That’s stupid. While these magazines might not be bestsellers, they have committed readerships that read books. And sometimes a larger circulation magazine picks up on an article in a smaller magazine or newsletter and features the author big time.

5. I’ve discovered over and over again that magazine’s feature far more authors and books than any of us think they do. If you’re not getting your books and authors publicity in magazines, then you just haven’t knocked on the door enough times. Because it is clear to me that magazine editors love book authors. So, love them back.

John Kremer

John Kremer is the author of 1001 Ways to Market Your Books.

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Curator:

John Kremer on Google+

Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm – How to market novels, children’s books, memoirs, and more. $48 special offer

15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm – Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50

Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm – How to sell 100 to 200 copies of any book in two weeks or less. $97

Relationships Matter Marketing Program: http://bookmarketingbestsellers.com/relationships-matter-marketing-program – How to build real relationships and friendships that bring you millions of impressions, builds your brand, and sells thousands of books and other products. $144

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