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Book Marketing Lunch with John Kremer
This week I’m hosting Google Hangouts at noon. Each hangout will feature tips and resource for marketing your books, ebooks, novels, memoirs, children’s books, and poetry.
Here are the links to access each of the four Google Hangouts on Tuesday, Wednesday, Thursday, and Friday – or to listen in after the original hangout is over.
Tuesday’s Book Marketing Hangout: http://askjohnkremer.com/ghangout/lunch-with-john
Wednesday’s Book Marketing Hangout: http://askjohnkremer.com/ghangout/lunch-with-john-wednesday
Thursday’s Book Marketing Hangout: http://askjohnkremer.com/ghangout/lunch-with-john-thursday
Friday’s Book Marketing Hangout: http://askjohnkremer.com/ghangout/lunch-with-john-friday
Register now to listen in live to any hangout or all four of them. If you attend live, you can actually ask questions!
Or click on the links above to listen in after the events.
Blog Tour Palooza: http://www.bookmarket.com/blog-tour-palooza.htm – How to carry out a blog tour or virtual book tour that gets millions of impressions, builds your brand, and sells thousands of books. $297
Book Marketing Magic: http://www.bookmarket.com/novelmarketing.htm – How to market novels, children’s books, memoirs, and more. $48 special offer
15,000 Eyeballs Internet Marketing Program: http://www.bookmarket.com/15000eyeballs.htm – Ten lessons on how to get thousands of impressions for you, your book, your blog, or your website. $50
Real Fast Book Marketing: http://www.bookmarket.com/realfastbookmarketing.htm – How to sell 100 to 200 copies of any book in two weeks or less. $97
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RadioPRGuy.com: http://www.radioprguy.com — When you decide that you're ready to start dealing with radio stations directly, get Alex Carroll's program. His top radio show database, tapes of dealing with producers, and examples of actual talk shows will help you to become a radio talk show star.
Newsworthy Leads Make a Difference
As a former journalist, I certainly knew how to write a press release for my first book. The press release said something like, “A new book about how to attract volunteers is published.”
The response? ZERO. Zippo. Nada.
Discouraged, I went to the library where I read in the Washington Post that Congress was considering a 4.2 billion dollar cut in funds for education. I then re-sent the exact same press release, adding
one sentence at the beginning:
“With Congress considering a 4.2 billion dollar cut in funds for education, a book about how to attract volunteers could become a survival manual for American schools.”
The response? 31 talk-show bookings.
The book, To Lead Is to Serve – How to Attract Volunteers & Keep Them, has become an evergreen bestseller and was quoted on television by President George Bush. It also led to more books and a successful speaking career on the topics of nonprofit leadership, fundraising, and leadership for women.
All of this because I added one newsworthy sentence to a press release.
— Shar McBee, author of To Lead Is to Serve – How to Attract Volunteers & Keep Them
Web: http://www.joyofleadership.com
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Pinterest for Business: Chobani on Pinterest Case Study
Christine Corretti, an art historian, artist, and author of the book Pinterest for Business: a Complete, Updated Guide for Ultimate Success (2013), wrote the following case study about Chobani as part of a larger article she wrote for PinnableBusiness.com.
Her book Pinterest for Business: a Complete, Updated Guide for Ultimate Success is available to order via Amazon as a Kindle ebook or print-on-demand paperback.
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The Pinterest profile of the yogurt brand Chobani is a must-see if you are using Pinterest for business. The first board, called Go Real (“Life’s real, so are we” is the board’s description) encapsulates what the brand is about — organic yogurt — and sets the tone for subsequent boards that focus on healthy eating.
Interestingly, the first board includes quotes and phrases that define what being real is (i.e. “Be you, bravely”) without alluding to food. Even though these sayings have little to do with yogurt, it helps further define their brand and company culture. Furthermore, quotes on Pinterest are quite popular and helps them gain further visibility around their brand.
Their boards also consist of different ways to use Chobani yogurt: Baked with Chobani, Dip and Dish with Chobani, Protein Parfaits and Smoothies, Tastes Better with Yogurt. The message here is that Chobani yogurt is versatile enough to use in many dishes.
Additionally, Chobani uses Pinterest to brand that their yogurts are a good way to add protein to any dish. As the description for the board Protein Parfaits and Smoothies mentions, Chobani has twice the amount of protein of other yogurts. That message appears on the smoothie and parfait board as well.
Not all the pins making up Chobani’s boards involve Chobani products. The company wisely suggests that it cares more about its customers’ well-being than about competing with other brands and businesses by excluding them from its Pinterest profile. This message harks back to the saying on the first board, “Real friends get treated like family.”
Chobani advertises foods from other brands, as well as recipes from culinary blogs and websites, such as Sweet Treats and More. The latter are important to Chobani, because they are venues where one can learn to use Chobani products.
Read the complete article featuring 4 case studies by Christine Corretti at: http://pinnablebusiness.com/new-case-studies-how-4-top-brands-are-using-pinterest.
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The Importance of Testimonials and Blurbs
One key to getting great book reviews and other publicity is to have some great testimonials and blurbs before you start to promote, some like the following . . .
“In the four narratives that make up School for Lovers & Other Stories, Kal Wagenheim has adroitly and entertainingly managed to give us lessons in American history and the latest in energy technology, as well as an appreciation of opera lyrics and a thriller plot. He has brought to literary life none other than Wolfgang Amadeus Mozart, George Washington, Alexander Hamilton, Aaron Burr and a host of other captivating and empathetic real-life and fictional characters.” – Robert Friedman, his fourth, latest novel The Surrounding Sea.
“Kal Wagenheim presents his readers with little slices of life, populated with dear and quirky people who soon earn a spot in our hearts. He is an unusually gifted author, who writes with ease and gentle humor. He deserves a place alongside other great storytellers like Richard Russo and Richard Ford.” – Professor Elizabeth A. Hull, Chair, Political Science, Rutgers University, author of The Disenfranchisement of Ex-Felons
“Mr. Wagenheim’s brilliant writing is built on firm research, dramatically presented characters (with their complex motivations, relationships, and interactions) and consistently interesting stories. Here are rewarding examples of novellas that enlighten as well as entertain.” – Robert Roth, Professor of Psychology, Kean University (retired), author of 22 books, including Ego, Self, Person, Contest
“Your prose and story-line are like a cascade that crashes down…and then up, as if it were just a rush of spray. Love it!” – Professor Elpidio Laguna-Diaz, Rutgers University, Language Dept.
“Never at a loss for ideas, Kal writes with a love for humanity. In every work his characters celebrate what it means to be alive, even when caught in circumstances about and beyond the ordinary. His message is always inspiring, told with an elegance of the master of writing (and life) that he is.” – Elpidio Laguna-Diaz, Professor, Tisch School of the Arts, New York University.
Kal Wagenheim, author of School for Lovers & Other Stories
Website: http://www.KalWagenheim.com
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