2011 March | Ask the Publicist

Archive for March, 2011

Radio Publicity: How Not to Be a Good Talk Radio Guest

By John Kremer on Wednesday, March 30th, 2011 | No Comments

The following is adapted from an article by Roberta Gale in Talkers magazine. After spending more than 20 years as a radio talk show host, Roberta is now president of Roberta Gale Media Coaching. The bold points are hers: They tell you what not to do. The rest are my comments: They tell you what [...]

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Author Promotions: How Terry McMillan Got Her Bestselling Start

By John Kremer on Wednesday, March 30th, 2011 | No Comments

When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them [...]

Book Promotion: Five Promotions a Day

By John Kremer on Monday, March 28th, 2011 | No Comments

In my experience, the major error that new book authors make is that they stop too soon in promoting their books. Other things begin to pull for their attention and, soon, their book promotion efforts fall by the wayside. I’m going to give you a basic rule — a rule that forbids excuses, a rule [...]

Media Publicity: Ten Commandments for Dealing with Media

By John Kremer on Monday, March 28th, 2011 | No Comments

Michael Levine, PR agent and author, recently sent out a great package for his new book, Lessons at the Halfway Point (Celestial Arts). The package included three pages with cartoons at the top and brief information about the book at the bottom. The fourth page was excerpted from Reader’s Digest, which featured a quote from [...]