2011 April | Ask the Publicist

Archive for April, 2011

News Release Headlines: How to Make Them Better

By John Kremer on Thursday, April 28th, 2011 | 1 Comment

I received an email the other day from Mickie Kennedy, founder and CEO of eReleases.com. In it, he talked about 5 ways to make your press release headlines better. He first describes how headlines are critical for getting the attention of busy news editors, online news readers, and others who come across your press release. [...]

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Telling Stories: People to People PR

By John Kremer on Wednesday, April 27th, 2011 | No Comments

Here are a few tips on writing your press releases by telling stories. These are excerpted from my book, Quotations from John Kremer: If you want people to be worried about global warming, don’t talk about global warming. Too big. Too hard to grasp. Too hard to figure out how to help. Tell the story [...]

Off-Beat and Alternative Hooks for Year-Round Holiday Pitching

By John Kremer on Wednesday, April 27th, 2011 | 1 Comment

The following report is taken with permission from an article that Adrienne Biggs of Biggs Publicity and Events wrote for the Northern California Book Publicity & Marketing Association newsletter many years ago. Books are published with seasons in mind. Important books are published in the fall, “new year/new you” books in the winter, lifestyle books [...]

Viral Videos: Tough to Make, Tough to Get Noticed

By John Kremer on Thursday, April 21st, 2011 | 3 Comments

Have you noticed how hard it can be to get noticed on YouTube, even when you have a funny video. Below are three videos – legitimately funny videos – that have had less than 500 views in the past two months. Why? Marc Freden must apologize to Queen Elizabeth II: Marc Freden must apologize to [...]