2011 May | Ask the Publicist

Archive for May, 2011

Media Love People Stories

By John Kremer on Sunday, May 29th, 2011 | No Comments

Just a tidbit of advice from a senior producer at the Entertainment Tonight TV show: “Show us how your item works. Show us where our viewers can get it. If it’s a book, a show or a drug — put it up there. “Also, show us real people — not just product. We have an [...]

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How to Get Your Name in the Spotlight: Hire a Publicist

By John Kremer on Friday, May 27th, 2011 | No Comments

The following article is written by Charlotte Tomic of Tomic Communications. In case you have not been written up in the New York Review of Books or The New York Times Sunday Book Review section, you might be frustrated about coverage for your newly-released book. Whether you’re self-published or published by a major publishing house [...]

Book Marketing Beats Book Advertising

By John Kremer on Friday, May 20th, 2011 | No Comments

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. If you look at where advertising bucks are invested, one would conclude that television is the most influential medium and the Internet would be dead last. The Wall Street Journal reported (May 10, 2011) that, according to Kantar Media, more [...]

Book Marketing Secret: Call People – Pick Up the Phone!

By John Kremer on Wednesday, May 18th, 2011 | No Comments

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. Here’s a marketing secret that may surprise the 30 and under crowd: Pick up the phone and call people. Ironically, the explosion of social media has left many less sociable. Too many interactions take place online. The consequence is the [...]