Article by Kate Schwab After a challenging first year of preparations, our budding art and crafts design company was looking for a chance to make a local splash. But with modest income, outstanding student loans and no steady supplemental work, we couldn’t afford to spend much on promotions. It didn’t help that we’d recently lost [...]
Read More...Guest post by James Harper Every business should have a crisis communications plan in place; however while forming a plan is easy, executing the plan correctly is not. Many businesses place too much focus on laying the blame or wriggling out of a self-made situation when all they really need to do is acknowledge their [...]
Read More...Article by Adam Bruk While working with a pharmaceutical company last year, I noticed that they generated positive PR by donating products to local charities. They went to local organizations and free clinics and donated basic necessities. The company also sponsored their own free clinics and would host screenings at local schools where the parents [...]
Read More...Article by Mary Gormandy White When your goal is to grow your business, one of the most important things you can do is spend time learning how to generate publicity for your organization. The key to getting publicity for your company is to develop and implement a sound public relations plan that focuses on activities [...]
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