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Archive for the ‘Book Marketing’ Category

Real Relationships: The Essence of Marketing

By John Kremer on Thursday, April 26th, 2012 | No Comments

All of business ultimately comes down to one thing: creating relationships. If you don’t understand this basic principle, you will ultimately fail as a business person. Indeed, you will fail in life as well. – The Quotable John Kremer All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans. – The [...]

Book Publishing: Who Is Our Mascot?

By John Kremer on Friday, June 17th, 2011 | No Comments

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. When you think of milk, you think cow. Go to the ballpark and you order a what? A hot dog. Come to a casino and you envision a slot machine jackpot. Companies and teams have their logos, countries have their [...]

Book Marketing Beats Book Advertising

By John Kremer on Friday, May 20th, 2011 | No Comments

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. If you look at where advertising bucks are invested, one would conclude that television is the most influential medium and the Internet would be dead last. The Wall Street Journal reported (May 10, 2011) that, according to Kantar Media, more [...]

Book Marketing Secret: Call People – Pick Up the Phone!

By John Kremer on Wednesday, May 18th, 2011 | No Comments

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. Here’s a marketing secret that may surprise the 30 and under crowd: Pick up the phone and call people. Ironically, the explosion of social media has left many less sociable. Too many interactions take place online. The consequence is the [...]