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Great Quotations: Publicity Via Pinterest

By John Kremer on Tuesday, February 28th, 2012 | No Comments

One of the most popular boards that I have created on Pinterest is Great Quotations as Graphics. That board not only generates the most interest, but also the most likes, repins, and follows. Check out some of the graphic quotations I’ve shared during the past few weeks: Related Posts:No Related Posts

Book Publicity Tips: 14 Ways to Get Into Magazines

By John Kremer on Saturday, October 22nd, 2011 | 1 Comment

Here are a few PR tips I shared a number of years ago in a newsletter. Most of these tips still apply. 1. Here are a few of the many ways that you can get publicity via magazines: book reviews articles where you are featured as an expert interviews sidebars book excerpts statistics, surveys, polls [...]

Book Marketing Beats Book Advertising

By John Kremer on Friday, May 20th, 2011 | No Comments

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. If you look at where advertising bucks are invested, one would conclude that television is the most influential medium and the Internet would be dead last. The Wall Street Journal reported (May 10, 2011) that, according to Kantar Media, more [...]

Book Marketing Secret: Call People – Pick Up the Phone!

By John Kremer on Wednesday, May 18th, 2011 | No Comments

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. Here’s a marketing secret that may surprise the 30 and under crowd: Pick up the phone and call people. Ironically, the explosion of social media has left many less sociable. Too many interactions take place online. The consequence is the [...]