Archive for the ‘Radio Publicity’ Category


Newsworthy Leads Make a Difference

As a former journalist, I certainly knew how to write a press release for my first book. The press release said something like, “A new book about how to attract volunteers is published.” The response? ZERO. Zippo. Nada. Discouraged, I went to the library where I read in the Washington Post that Congress was considering [...]

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Planned Television Arts Now Media Connect

The following is excerpted from a press release from Planned Television Arts, now Media Connect, which is celebrating it’s 50th anniversary: What do Jon Stewart, Jodie Foster, Pier 1 Imports, Motel 6, Tom Cruise, Taco Bell, Rosie O’Donnell, The Rolling Stones, and Planned Television Arts have in common? They all turn 50 years old in [...]

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Reporter Connection: Connect to Top Reporters and Producers

Do you want more free publicity by being written-up in top magazines, newspapers and websites? Do you want to be interviewed on radio and TV shows? If so, Reporter Connection makes it easy to connect with top media people, both local and national: http://bit.ly/ReporterConnection It’s a great service from Bill and Steve Harrison. And it’s [...]

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Book Publicity: How to Get Publicity from Someone Else’s Mistake

I’ve written about the Could It Happen Here? story. This is when the local news media take a story that is making national news and attempt to localize it. One example is the 1995 Oklahoma City federal building bombing which led local news organizations to ask about security measures at local federal buildings and whether [...]

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