I just saw this news release online. It shows a creative use of humor to piggyback on something already in the minds of the media and the public. It’s worth looking at what Michael Marcus did.
Author had his hair cut off because he couldn’t get pregnant
Tina Fey of 30 Rock and SNL was accused of announcing pregnancy to hype her book. Bestselling author Michael N. Marcus can’t get pregnant, so he had his head shaved and beard reduced to attract attention.
For Immediate Release:
When Tina Fey was on the Oprah Winfrey Show and announced that she was pregnant, a cynical gossip columnist for the New York Daily News wrote that she was engaged in “one of the oldest publicity clichés in the fame playbook” to promote her new memoir, Bossypants.
Just like Ms. Fey, bestselling author Michael N. Marcus has a funny memoir to promote. But unlike her, he is not pregnant and is unlikely to become so.
With so many books and authors needing to stand out, Marcus had his head shaved and his full beard reduced to a goatee on his recent 65th birthday, which was also Income Tax Day. Marcus says he plans to deduct the cost of the barbering as a business expense when he files his 2011 tax return.
Marcus’s Stories I’d Tell My Children (but maybe not until they’re adults), is mostly humorous—and sometimes poignant and profound—and includes more than 100 stories covering 55 years. According to the author, “the book has plenty of sex, drugs and rock ‘n’ roll, and four murders.”
One story in the book is about Marcus being sent home from high school to shave off a beginner’s beard he grew while out sick with mononucleosis (the kissing disease).
Some stories were written as delayed revenge against bad teachers, evil bosses and crazy clients. There are stories about weird relatives, weird food, women the author considered marrying, and the woman he did marry. Readers will even learn what his wife had to do in bed to defeat the competition.
Stories I’d Tell My Children (but maybe not until they’re adults) has been compared to both Animal House and Porky’s, and called “a male version of Sarah Silverman’s The Bedwetter.” It was awarded the highest five-star rating by the Midwest Book Review, which said it is “a thoughtful and fun read, highly recommended.”
Although Marcus is a first-year baby-boomer who grew up in the 1950s and 1960s, “This book provides a hilarious look at life for people of all ages who want to roll on the floor, laughing until the tears come,” according to a reviewer. Another reviewer said, “This book is so funny that I nearly peed in my pants. My girlfriend didn’t think it was funny, so I got a new girlfriend.”
In addition to laughter, the book provides an education. One chapter can help women understand the male fascination with farts and breasts. Another explains how Betty Friedan and Anthony Quinn made 1965 much sexier than 1964.
Other chapters explain the difference between New York and Connecticut mommies, the connection between Sigmund Freud and Groucho Marx, how baseball can be child abuse, how oral sex can be dangerous, what boys don’t know about jockstraps and childbirth, how a platinum American Express card is just as good as a Medicaid card, the meaning of In-A-Gadda-Da-Vida, the disgusting secret ingredients in the world’s greatest coleslaw, how a free dog can cost $100,000, and how the author conducted a test to determine if he attracted crazy women or drove women crazy.
Stories I’d Tell My Children (but maybe not until they’re adults) was first published by Silver Sands Books (http://www.SilverSandsBooks.com) as a paperback. In April, 2011 it became available in multiple eBook formats, priced below five dollars. Because of reader requests for a gift edition, it will soon be sold as a hardcover. The book is available at Amazon.com, Barnes & Noble and other booksellers.
Silver Sands Books is a small, independent publisher concentrating on helpful books which make technical subjects easy to understand. Two specialties are publishing and telecommunications. The author’s primary blog is http://BookMakingBlog.blogspot.com. The author’s personal website is at http://www.MichaelMarc.us.