News Release Critiques: How to Sell More with Your Press Releases

by John Kremer on Friday, April 8th, 2011 | No Comments

Question:

What do you charge to critique a press release? Do you offer wording and/or changes to improve it?

John’s Answer:

I charge $300 to critique a news release. I offer wording suggestions but, more important, I offer structural changes and topic suggestions.

During my news release critiques, I give your news release a complete overhaul: wording, topics, news tie-ins, phrasing, pacing, and much more. For details, see http://www.newsreleasecritiques.com.

“I want to thank you again for your generous help with our press release problem. The responses we’ve gotten for our latest release are much better than what I’m used to. A large percentage of that is (obviously) due to your suggestions.” — Thomas Shelby, publicist, Hohm Press

If you want to get the attention of media, use my News Release Critique service. You’ll be glad you did.

My consulting clients have gotten stories in the Wall Street Journal, New York Times, Newsweek, Playboy, Scientific American, Chicago Tribune, Los Angeles Reader, as well as been featured on Oprah, Today Show, Fresh Air, All Things Considered, and many other local and national broadcast shows.

John Kremer

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