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Publicity and PR Articles
Author Promotions
13 Key Tips for Getting Booked on National TV
Author Promotions: How Terry McMillan Got Her Bestselling Start
Book Marketing Secret: Call People – Pick Up the Phone!
Book Promotion: Five Author Promotions a Day
Book Publicity: How to Write a Pitch Letter
Book Publicity: Key Ways to Become an Expert Commentator
Book Publicity: A New Sort of Media Leak
Book Publicity: The Top 10 Things Book Publicist Want Authors to Know
British Royal Wedding: A Moment in Time
Self-Publishing Equals Self-Promotion
Sideways Publicity: Getting Your Story into Magazines
3 Ways to Promote a Spiritual Book
Book Publicity
13 Key Tips for Getting Booked on National TV
Book Marketing Beats Book Advertising
Book Publicity: 15 Ways to Make Nice with the Media
Book Publicity: 5 Actions to Take Every 30 Days
Book Publicity: The Top 10 Things Book Publicist Want Authors to Know
Book Publicity Tips: 14 Ways to Get Into Magazines
Book Publicity Via Specialty Magazines
Book Review Galleys: What Should They Look Like?
Connect with Magazines and Get Featured in Print
The Curse of a New York Times Book Review
How to Get Killer Book Publicity
The Importance of Testimonials and Blurbs
Making the News by Making Donations
Sideways Publicity: Getting Your Story into Magazines
General Publicity
Book Publicity: How to Get Publicity from Someone Else’s Mistake
Book Publishing: Who Is Our Mascot?
Connect with Magazines and Get Featured in Print
Creative Penny-Pinching: Make a Splash at a Fair
Creative Publicity: Piggybacking with Humor on the News
Crisis Communications: 5 Tips for Effective Communication
Donald Trump Branding Lessons for Book Authors
Donating Time and Product for Positive Publicity
Fly-Fishin’ with the Enduring Brand of Henry Winkler
Great Article: 31 Ways to Promote Your Facebook Page
Great Quotations: Publicity Via Pinterest
How to Get Your Name in the Spotlight: Hire a Publicist
Media Publicity: Ten Commandments for Dealing with Media
Off-Beat and Alternative Hooks for Year-Round Holiday Pitching
Online Freedom of Speech Can Be Costly
Planned Television Arts Now Media Connect
PR Tip: 15 Ways to Publicize Your Publicity
Publicity: Cost-Effective and Credible in Any Economy
Publicity Versus Advertising: What’s the Difference?
Publicity Works: To the Tune of $300 Million!
A Publishing E-pocalypse: Look at Your Information Footprint
Reporter Connection: Connect to Top Reporters and Producers
Sideways Publicity: Getting Your Story into Magazines
3 Techniques for Generating Publicity for Your Business
News Releases
15 Reasons You Should Write a Year-in-Review Press Release
Five Ways to Make Your Press Release Stand Out
Free Press Release Distribution Sites
Local Publicity: How to Take a Press Release and Localize It
News Release Critiques: How to Sell More with Your Press Releases
News Release Headlines: How to Make Them Better
News Releases: The Best Way to Send Out News Releases
News Releases: The Keys Are the Beginning Lines
Online News Releases: 7 Mistakes You Don’t Want to Make
Press Release Distribution: 7 Important Benefits
Press Releases: 5 Reasons Why Lists Make Great Press Releases
Press Releases: 5 Ways to Write Better News Releases
Press Releases: People Buy Stories Not Stuff
Press Releases: What’s the Best Way to Send News Releases Today?
Sideways Publicity: Getting Your Story into Magazines
6 Do’s and Don’t’s of Optimizing Your Press Release
Telling Stories: People to People PR
Internet Publicity
Book Marketing Lunch with John Kremer
Connect with Magazines and Get Featured in Print
Pinterest for Business: Chobani on Pinterest Case Study
A Publishing E-pocalypse: Look at Your Information Footprint
Sideways Publicity: Getting Your Story into Magazines
Radio/TV Publicity
13 Key Tips for Getting Booked on National TV
Add Your News Video to CNN iReport
Radio Publicity: How Not to Be a Good Talk Radio Guest
National TV Publicity: How to Launch a Book Fast
National TV Publicity: 13 Ways to Get the Attention of TV Producers
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I feel that book promotion has the same challenge that faces someone who seeks money for a good cause. The importance of that cause must be kept before the eyes of the public. If a book can be tied in any way to a holiday or a topic in the news, then that provides an opportunity for an added promotional effort.