Here are four sideways secrets to getting publicity in major magazines. I call these sideways techniques because they aren’t the direct approach of sending query letters or making phone calls.

1. Writer’s Guidelines – Check out their websites. Many of these sites include submission or writer’s guidelines that provide exact instructions on how to submit to the magazine or online website.

2. Tweet. Almost every major magazine is now including submissions from readers via Twitter and Facebook. If you follow their tweets and Facebook posts, you’ll find many opportunities to get noticed by the editors and associates.

3. Comment on their stories and blog posts. They pay attention to comments. Again, almost every magazine website includes many of the articles from the latest magazine issue – and most allow and even encourage their readers to comment and interact.

4. Blog. Join their social networks or blogging communities. About 10% of magazine websites include the opportunity for readers to blog and/or to participate in a social network.

In my Online 411 email newsletter, I’ll be featuring opportunities under each of these 4 options. You can sign up at BookMarket.com to get these insider tips.

You’ll also find many magazine publicity opportunities by following my blog posts and updates at http://www.magagenie.com.

John Kremer is the author of 1001 Ways to Market Your Books. If you want to launch a SuperStar Blog Tour™, Mega Blog Tour™, or Blogpalooza™, check out http://www.bookmarket.com/blog-tour-palooza.htm.

Related Posts:

• Book Publicity Tips: 14 Ways to Get Into Magazines
• Book Publicity: Key Ways to Become an Expert Commentator