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Posts Tagged ‘PR’

Press Releases: What’s the Best Way to Send News Releases Today?

By John Kremer on Thursday, May 5th, 2011 | 1 Comment

Question: I’m old and new in the business. That is, I was in the business for a long time and have been away from PR for more than seven years. I believe folks are emailing press releases today rather than snail-mailing them. Is that correct? And if I don’t have the budget to use your [...]

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Donald Trump Branding Lessons for Book Authors

By John Kremer on Wednesday, May 4th, 2011 | No Comments

Note: The following post is written by Brian Feinblum, Chief Marketing Officer, Planned Television Arts. After President Obama felt obliged to release his long form birth certificate to silence the right wing birther movement, most recently championed by Donald Trump, my wife said to me: “Trump’s going to lose some fans over this, won’t he?” [...]

Off-Beat and Alternative Hooks for Year-Round Holiday Pitching

By John Kremer on Wednesday, April 27th, 2011 | 1 Comment

The following report is taken with permission from an article that Adrienne Biggs of Biggs Publicity and Events wrote for the Northern California Book Publicity & Marketing Association newsletter many years ago. Books are published with seasons in mind. Important books are published in the fall, “new year/new you” books in the winter, lifestyle books [...]

Creative Publicity: Piggybacking with Humor on the News

By John Kremer on Monday, April 18th, 2011 | 2 Comments

I just saw this news release online. It shows a creative use of humor to piggyback on something already in the minds of the media and the public. It’s worth looking at what Michael Marcus did. Headline: Author had his hair cut off because he couldn’t get pregnant Summary: Tina Fey of 30 Rock and [...]