Posts Tagged ‘Tina Fey’


Creative Publicity: Piggybacking with Humor on the News

John Kremer, Book Marketing Consultant

I just saw this news release online. It shows a creative use of humor to piggyback on something already in the minds of the media and the public. It’s worth looking at what Michael Marcus did. Headline: Author had his hair cut off because he couldn’t get pregnant Summary: Tina Fey of 30 Rock and [...]

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