Question: What do you charge to critique a press release? Do you offer wording and/or changes to improve it? John’s Answer: I charge $300 to critique a news release. I offer wording suggestions but, more important, I offer structural changes and topic suggestions. During my news release critiques, I give your news release a complete [...]
Read More...I was reminded of this story by an email I received earlier today from Bert Martinez (http:// www.bertmartinez.com). He told the story in the style of the famous direct mail letter which sold millions of subscriptions to the Wall Street Journal: Back in the days of the Internet free-for-all in the late 1990s, there were [...]
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